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The MPG Illusion

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Please see http://www.mpgillusion.blogspo... for GPM calculators and for more details on the research. Posting a vehicle's fuel efficiency in "gallons per mile" rather than "miles per gallon" would help consumers make better decisions about car purchases and environmental impact, researchers from Duke University's Fuqua School of Business report in the June 20 issue of Science magazine.

Channel: Education
Uploaded: November 30, 1999 at 12:00 am
Author: FuquaSchOfBusiness

Length: 04:03
Rating: 4.09
Views: 39772

Tags: Advantage  Business  Ca  Duke  Efficiency  Fuel  Fuqua  Gallon  Gas  GPM  Hybrid  Larrick  Management  Mile  MPG  Research  School  Soll  

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Video Comments

dozercat (November 30, 1999 at 12:00 am)
"In Australia they measure how many liters of fuel is used per 100 kilometers." >> Same in Europe. What you get with it is a number that doesn't need conversion to reflect what is actually happening on the road, so it does make more sense.
shadowflames43 (November 30, 1999 at 12:00 am)
While I realize that the video does little with what it shows, that's more of because it doesn't try to suggest where you should aim when looking at MPG, or even GPM. All this video is saying is that it's not always very useful to upgrade to a new vehicle. And at certain prices, that's not worth much. If you're getting 25 MPG, even at 4 dollars a gallon, 50 MPG likely isn't worth it. Where as 10 to 20 could easily be worth it.
zudthespud (November 30, 1999 at 12:00 am)
what i don't get is that people slag off air travel as the most polluting form of transport when actually the milage per gallon per person on a flight is alot more than pretty much all cars on the road.
klzeeeh (November 30, 1999 at 12:00 am)
driving aggressively, a bmw m3 is more fuel economical than a toyota prius.
fstwrtr (November 30, 1999 at 12:00 am)
Excellent video. however, in an unrelated but still consumer matter, to gain the advantage dollar wise, one has to consider the cost of vehicle. if you are not paying for the fuel to run it..you will be paying for the price of the car....I pose this thought:...a car that gets 10mpg and is paid for costs nothing while not running..a car that gets 50 mpg is costing you even while sitting idle...to summarize. if your car is paid for dont trade for a payment even if you get 10mpg unless you pay cash
12u34me (November 30, 1999 at 12:00 am)
in cincinnati,and every city ive been, very few are getting the advertised MPG , its driving style, how you accelerate, alot of drivers i see, are in a huge hurry, sacrificing efficiency for impatience. Causing accidents, and close calls.
makanimike (November 30, 1999 at 12:00 am)
While you're at it you guys should switch to the metric system! :) sound engineering and logical norms aren't the US's strength;) (fire away;P )
dpmwcmlmatt (November 30, 1999 at 12:00 am)
i saw a chart in car and driver, they showed how almost all of the asian cars lost like 10 mpg while the cars by GM and in general american cars either lost very little or sometimes even gained one or two mpg's. overall though, i am in favor of the gallons per mile strategy.
jpbalkenende (November 30, 1999 at 12:00 am)
Yeah doesn't make much sense but it's really interesting nonetheless. The fact is a lot of people still buy inneficient SUVs and trucks(though those sales are luckily crashing) and slight increase in efficiency of big vehicles makes a big difference.
CANTvoteHillary (November 30, 1999 at 12:00 am)
Perhaps the government should MANDATE that no passenger vehicle sold in the United States should get below 10 MPG. How many millions of gallons of gas would be conserved? What would be the reduction in green house gases?? How much would our balance of trade improve?? etc...

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